Honda came up with an interesting Ad campaign targeting young audience with a brand statement of innovation. The Ads were set up on Huge billboards in Dublin’s Wexford street, Ireland at a popular venue for young adults.
The campaign was tag lined “Wake the Beast” and invited passers-by to text START to short code 51500. The call to action signalled the lights on the car to light up and smoke from the exhaust on the poster.
The person who sent the text message received a link to the Honda’s mobile site more details about the car on his mobile. Using bluetooth technology, the person was also asked to participate in an opinion poll and was also made a part of a permission based marketing campaign.
Now that’s what I call an interest and innovative way to engage your target audience !
Wondering whether an online marketing campaign support this offline initiative or not.
Tags: interactive marketing, marketing
